About Us

Melissa. JS Co-founder & CEO

"Effortless elegance, tailored for all ladies."

"UponBasics was born out of our shared passion for making fashion effortlessly accessible to all women. As co-founders, we realized that many women, just like us, desired to look and feel gorgeous without the hassle of keeping up with ever-changing trends or spending hours perfecting their outfits. We believed that fashion should enhance our natural beauty, allowing us to radiate confidence effortlessly. With this vision in mind, we embarked on a journey to create UponBasics, a brand that redefines style by embracing simplicity, comfort, and personal expression. Our goal is to empower you, our valued ladies, to effortlessly look and feel your best every single day." Explore